An Origin/Destination (O/D) study tracks where vehicle trips begin and where they end. Unlike simple volume counts, O/D data tells planners not just how many vehicles are on a road — but where those vehicles are coming from and where they're headed.
License Plate Recognition (LPR) technology captures anonymized plate data at multiple points along a corridor or within a study area. By matching plates across locations, analysts can reconstruct trip patterns without collecting any personally identifiable information.
Bluetooth-based O/D studies detect anonymized device signals from vehicles passing through study locations. As devices are detected at multiple points, the data builds a picture of travel patterns across a network — quickly, cost-effectively, and at scale.
O/D data is used to evaluate the traffic impact of new developments, assess whether regional infrastructure can support growth, and identify where trip generators are drawing traffic from. It's an essential input for any study where understanding travel behavior matters as much as measuring volume.
